Where Creative Direction Meets Cultural Relevance.
Emily Logan is a Creative Director and Brand Communications Strategist, and the Founder of Sielu Studio, a boutique full-service creative and production studio based between Amsterdam and Los Angeles.
With over a decade of experience across luxury, fashion, lifestyle, wellness, and culture, Emily works at the intersection of creative direction, brand storytelling, and social-first content production. Her work is defined by a balance of strategic clarity and strong visual point of view — creating brands and campaigns that are both culturally relevant and commercially effective.
She has worked internationally across New York, Paris, London, Los Angeles, and Amsterdam, collaborating with leading global brands including LVMH (Belvedere Vodka and Dom Pérignon), Chanel, Kering, Equinox, and WeTransfer. Her experience spans both in-house and agency environments, as well as direct consulting with founders and leadership teams.
Emily currently is a full-time consultant on the global team for Belvedere Vodka, working on projects leading creative direction and production, overseeing worldwide campaigns, social ecosystems, and large-scale content production across multiple markets. Her role sits across strategy, creative, and execution — translating brand vision into cohesive, scalable storytelling across platforms.
Her background includes leading international campaigns with global ambassadors and cultural talent, managing multi-market production, and working cross-functionally with brand, PR, media, and legal teams. She brings a strong understanding of how to navigate complex organizations while maintaining creative integrity and momentum.
SIELU STUDIO BRINGS A Dual Approach to Creative Partnership.
Through Sielu Studio, Emily works across two complementary models.
FOR GLOBAL CORPORATE CLIENTS
For global and corporate clients, she operates as a senior creative consultant and production lead — partnering directly with CMOs and brand teams to shape creative direction, define content ecosystems, and lead end-to-end production.
She builds and manages bespoke creative teams tailored to each project, ensuring both high creative standards and efficient execution across markets.
FOR SMALL TO MID-SIZE BUSINESSES
Alongside Corporate projects, Emily is passionate about closely with small to mid-sized brands and Founders, offering a more hands-on, full-service approach.
In these collaborations, she leads brand identity development, creative direction, and content production from the ground up — often acting as both creative director and designer, while managing the full project lifecycle from strategy through to final execution.
SIELU STUDIO’S approach is grounded, collaborative, and detail-driven. with a clear point of view and a real understanding of how impactful creative work gets made.
Emily focuses on building brands that feel clear, intentional, and adaptable, with creative systems that can evolve alongside culture.
A Foundation Built Across Creativity, Strategy and Industry Practice.
Emily’s formal education reflects the same dual foundation of creativity and strategy that defines her work. She holds a Master of Science in Corporate Communications (Luxury and Digital Excellence) from NEOMA Business School, where she graduated top of her class as part of the LVMH-funded Young Talents program.
Emily received her BA in Strategic Design and Management at Paris College of Art (an extension of Parsons New York, Parsons Paris), and as well completed Masters-level Executive Education at HEC Paris (Europe’s #1 Business University) in Luxury Management and Digital Marketing.
Before moving to Europe in her early adulthood, Emily completed her AA Degree in Visual Communications at FIDM (The Fashion Institute of Design and Merchandising) in Los Angeles, California.
Emily is deeply committed to continuous learning and staying at the forefront of an ever-evolving industry. She has undertaken ongoing training with leading global partners, including Brand Strategy programs through Cannes Lions, media buying and planning through Publicis, as well as certifications in Google Ads, Analytics, and broader digital performance. This continued upskilling informs her ability to bridge creative thinking with strategic and performance-driven outcomes.
Alongside her client work, Emily is an active contributor to the creative community. She regularly leads and participates in panels, talks, and workshops across both in-person and online spaces, sharing insights on creative direction, brand strategy, and emerging cultural and digital trends. She has collaborated with a range of peer-led and creatively driven organizations, and is passionate about fostering open, thoughtful dialogue within the industry.
A Space to Create:
OUR SIELU STUDIO HQ IN AMSTERDAM
In the heart of Amsterdam West, Sielu Studio is both a creative workspace and a place of inspiration — where Emily works, develops ideas, and brings projects to life. The space reflects the studio’s approach: considered, warm, and grounded in detail, with an emphasis on natural materials, light, and a sense of calm.
From early summer 2026, the studio will also be available for select rentals, offering an intimate setting for podcast recordings, content creation, and small-scale creative productions.
Emily is also in Los Angeles, Paris, and London multiple times a year for various projects and shoots - and serves clients globally.