This year we made things for brands we’d admired for a long time, with people we’d happily work with for a lot longer. Some of it lived in decks. Most of it made it to the feed.

None of it happens alone. To our clients, for trusting us with the things you care about most. To our partners and creatives, for saying yes to ideas that sounded slightly strange the first time. And to our accountants, lawyers and everyone behind the scenes who keeps the lights on and the invoices legal: we see you, and we are so grateful.

On a personal note, building Sielu is the most fulfilling thing I’ve ever done. I get to do work I love, with people I love, and it still catches me off guard. I don’t take a single bit of it for granted.

So before everyone disappears for the holidays: one evening, our place, the good olives. No speeches. Fine, one short one.

Thank you, truly. From the bottom of my heart, and the bottom of a very cold martini.