Meet the Founder
Where creative direction meets culture.
Emily Logan is a Creative Director and Brand Communications Strategist — and the founder of Sielu Studio, a boutique full-service creative and production studio based between Amsterdam and Los Angeles.
Over a decade at the intersection of creative direction, brand storytelling & social-first production.
With over a decade of experience across luxury, fashion, lifestyle, wellness, and culture, Emily works at the intersection of creative direction, brand storytelling, and social-first content production. Her work is defined by a balance of strategic clarity and strong visual point of view — creating brands and campaigns that are both culturally relevant and commercially effective.
She has worked internationally across New York, Paris, London, Los Angeles, and Amsterdam, collaborating with leading global brands including LVMH (Belvedere Vodka and Dom Pérignon), Chanel, Kering, Equinox, and WeTransfer. Her experience spans both in-house and agency environments, as well as direct consulting with founders and leadership teams.
Currently
Emily currently is a senior consultant on the global team for Belvedere Vodka, working on projects for the Maison in leading creative direction and production, overseeing worldwide campaigns, social ecosystems and strategy + communications, and large-scale content production across multiple markets.
Her role sits across strategy, creative, and execution — translating brand vision into cohesive, scalable storytelling across platforms. Her background includes leading international campaigns with global ambassadors and cultural talent, managing multi-market production, and working cross-functionally with brand, PR, media, and legal teams.
She brings a strong understanding of how to navigate complex organizations while maintaining creative integrity and momentum.
The Dual Approach
Two ways to work
with Sielu Studio.
01 — Global & Corporate
For global & corporate clients
Emily operates as a senior creative consultant and production lead — partnering directly with CMOs and brand teams to shape creative direction, define content ecosystems, and lead end-to-end production.
She builds and leads bespoke creative teams tailored to each project, ensuring both a strong creative point of view and efficient execution across markets — a modular, modern way of working, designed for how brands operate today.
02 — Founders & Small-to-Mid
For small-to-mid size businesses
Alongside corporate projects, Emily is passionate about working closely with small to mid-sized brands and founders, offering a more hands-on, full-service approach.
In these collaborations she leads brand identity development, creative direction, and content production from the ground up — often acting as both creative director and designer, managing the full project lifecycle from strategy through final execution.
The Read
Spots the shift
before the brief does.
"The brand landscape has shifted significantly over the past decade. Brands are expected to do more, and to do it better."
— Emily Logan, Founder
Modular creative & brand systems. Not just moments.
On why one-off, high-cost productions are no longer enough for how brands need to operate today.
Sielu Studio's approach is grounded, collaborative, and detail-driven — with a clear point of view and a real understanding of how impactful creative work gets made.
Emily focuses on building brands that feel clear, intentional, and adaptable — with creative systems that can evolve alongside culture.
The Credentials
A foundation built across
creativity, strategy & industry practice.
NEOMA Business School
Corporate Communications, Luxury & Digital Excellence — LVMH Young Talents program, graduated top of class.
Paris College of Art
Strategic Design and Management — an extension of Parsons New York / Parsons Paris.
HEC Paris
Masters-level Executive Education, Luxury Management & Digital Marketing.
FIDM, Los Angeles
Visual Communications — completed before moving to Europe.
The Community
Alongside her client work, Emily is an active contributor to the creative community. She regularly leads and participates in panels, talks, and workshops across both in-person and online spaces, sharing insights on creative direction, brand strategy, and emerging cultural and digital trends.
She has collaborated with a range of peer-led and creatively driven organizations, and is passionate about fostering open, thoughtful dialogue within the industry.
A Space to Create
Sielu Studio
HQ, Amsterdam.
In the heart of Amsterdam West, Sielu Studio is both a creative workspace and a place of inspiration — where Emily works, develops ideas, and brings projects to life.
The space reflects the studio's approach: considered, warm, and grounded in detail, with an emphasis on natural materials, light, and a sense of calm.
Emily is also in Los Angeles, Paris, and London multiple times a year for various projects and shoots — and serves clients globally.
In The Room
Sielu Studio, IRL.
A hosted dinner, a signature cocktail, a matchbook that says sielu — the studio's own events double as a working sketchbook for client-facing production.
