Tarot
& 'Tinis
many martinis, tarot readings, and sixty ways to describe a meeting that could've been an email.
RSVPKindly reply.
The room holds fifty, so this is a request rather than a ticket. Tell us who you are and what you do, and we'll come back to you with the address.
Requests close Wednesday 10 September, or earlier if the room fills. Invitations aren't transferable. A small number of tickets are also released publicly closer to the date.
Read the Room
A real reading
A tarot reader gives you a genuine, straight-faced pull. No wink. Available as a group moment and as one-to-one readings through the evening.
The corporate pull
Immediately after, you pull from Corporate Arcana — read aloud with exactly the same gravity as the first one.
It follows you home
A code at the reading table opens the digital deck, so the reading carries on somewhere between the taxi and your Stories.
Amy Maxwell
Reading all night is Amy Maxwell, founder of Oracley, flying in from Amsterdam for it. Amy reads properly — no theatre, no incense, no telling you what you want to hear — which is exactly why the corporate pull lands as hard as it does straight afterwards.
The martini is the ritual.
One drink (our signature Sielu Dirty Martini), done properly, beats a full cocktail list. A tower of martinis waiting at the door, so the first thing that happens to you is a cold glass rather than a queue. There will be plenty of wine too and non-alcoholic selections.
Martinis on arrival · tarot readings all night · food circulating · the deck out at the bar
Food concept, styling and catering by Justyna Orlowska of MASH London — her instinct for making a table look like a mood board, high and low sitting on the same tray without apology. Everything passed and designed to be eaten one-handed, because the other hand is busy.
Corporate
Arcana
A deadpan oracle deck made entirely of office jargon. Instead of The Fool or The Tower, you pull the things people actually say to you at work. Sixty cards, illustrated by hand, launching on the night in two forms.
Digital
A shuffle-and-pull version goes live on sielustudio.com on the night, so the room keeps playing after it leaves.
A limited edition run lands the same day, 17 September. The deck stays at the bar as the object everyone shuffles.
Gallery
Amanda's original illustrations go up as prints around the venue, which is the closest this gets to a private view.
Amanda Baeza
Every one of the sixty cards is drawn by Amanda Baeza, in her own hand and her own line. Flat colour, thick outlines, faces that look like they've heard the phrase before and have opinions about it. We gave her a list of corporate language and got back an oracle deck that looks like it's been in print for decades.
She's in London for the night, and her original artwork goes up around the room.
I heard myself say "let's socialise this offline" and knew we had a problem.
It was a meeting like any other. Somewhere between the third slide and the second coffee I said it out loud, completely straight, and then sat there listening to it hang in the air. Nobody flinched. That was the funny part. The language had gone in so deep that nobody in the room noticed a thing.
Sielu has always lived in the gap between the creative world and the corporate one that funds it. We speak both. Fluently. Sometimes against our will.
So we made a tarot deck out of it. Sixty cards of the phrases we all use and none of us mean, illustrated properly and read completely seriously. It isn't a takedown. We're not above any of it — we said the words this morning. It's closer to affection, held at arm's length, with a martini in the other hand.
That's the studio's whole way of working, really. Take the thing everyone finds slightly absurd, treat it with total sincerity, and let the joke arrive on its own. Then put it in a nice room, in the east, and pass round some caviar.
Elevated
Dry martinis, real glassware, ice treated as a material. Caviar, on a hot dog.
Irreverent
A card called "Let's Take This Offline", read with the gravity of a genuine omen.
Both worlds
A room that reads as fashion week and a joke that reads as a Monday stand-up.
Played straight
No wink, no set-up, no explaining the bit. The concept is already funny.
A small room, on the loudest week of the year.
London Fashion Week is a fortnight of enormous rooms. This is the opposite of that: a blank-slate wine bar in the east, fifty people, and enough space to actually finish a conversation.
The guest list is built in thirds — people we already work with, people we'd like to, and the ones who make a room worth walking into. Readers, stylists, editors, founders. The address goes out with your confirmation.
The studio
Sielu is a creative studio working across strategy, creative direction and production. This is the first night we've made entirely for ourselves, which explains a lot about it. Meet the studio.
Emily
Creative direction and identity. Said the thing in the meeting that started all of this
Lily
Event lead. The room, the guest list, and every conversation in it
Anna
Logistics and production. On-site ops, florals, print and display
Justyna
Food and drink direction, MASH London. The instinct for making high and low sit on the same tray
Amanda
Illustration. All sixty Corporate Arcana cards, drawn by hand
Sinead
Social and content. Everything you'll see from the night, as it happens